Transportation Journal · 2010 · 15 citations · 8 references
PlanningMarketingTransportation PlanningMulti-criteria Decision MakingTransportTransportationDiscrete Choice ModelsDiscrete Choice TheoryMode Choice ModelingTravel BehaviorTravel BehaviourTravel DemandField Data CollectionMode ChoiceMode Choice BehaviorMode Choice ModellingRevealed Preference ModelingRevealed Preference ModellingTransportation Mode SelectionTravel Mode Choice
Abstract This article investigates factors influencing Thai travelers' selection of traveling modes: lowcost carriers and a full-service airline in Thailand. The field data were collected using the revealed preference technique. The results on travelers' perceptions show that fare and safety concerns are most satisfied by low-cost carriers and full-service airline travelers, respectively. Based on the logit model developed, significant factors influencing mode selections are group size, fare deviation to income ratio, waiting time deviation multiplied by income, punctuality, and safety. The changes of significant factors affected on number of passengers have also been studied and presented.
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The Choice Theory Approach to Market Research
Daniel McFadden · Marketing Science · 1986 · 1.3K citations