Publication | Open Access
An Integrated Model for Customer Online Repurchase Intention
340
Citations
39
References
2011
Year
Electronic MarketplaceCustomer SatisfactionOnline Customer BehaviorKey DeterminantsDigital MarketingTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementBusinessConsumer ResearchE-commerce ActivitiesConsumer BehaviorMarketingBuying BehaviorIntegrated ModelOnline Repurchase IntentionCustomer Loyalty
The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers' online repurchase intention. We developed an integrated model by examining how...
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