ManagementMarketingBusiness Process ManagementCustomer Relationship ManagementRelationship MarketingCustomer Experience ManagementCustomer Interaction ManagementCustomer Service ManagementRelationship ManagementCustomer Service Strategy
Abstract. Customer Relationship Management (CRM) is getting more and more a key strategy for companies big and small. Customer care strategy and CRM software go hand in hand. In particular SME’s need a CRM software that easily adapts to their customer care needs while still being low cost. In this paper I discuss the benefits of