
Statistics
Publications
376
Citations
9.5K
Authors
15
Location
Fort Belvoir, United States
376
15
5
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1–5 of 15
Marketing Under Uncertainty: The Logic of an Effectual Approach
Stuart Read, Nicholas Dew, Saras D. Sarasvathy et al. · Journal of Marketing · 2009 · 394 citations
Marketing under Uncertainty: The Logic of an Effectual Approach
Stuart Read, Nicholas Dew, Saras D. Sarasvathy et al. · Journal of Marketing · 2009 · 340 citations
Paul J. Irvine, Marc L. Lipson, Andy Puckett · Review of Financial Studies · 2006 · 329 citations
1–5 of 376