Webtoon studies is an interdisciplinary academic field dedicated to the critical analysis of webtoons. This field investigates the formal characteristics, narrative structures, production processes, distribution platforms, and reception of vertically scrolling digital comics, examining their aesthetic qualities, cultural contexts, industrial dynamics, and socio-technological implications. Drawing on methodologies from media studies, comics studies, digital humanities, and cultural studies, webtoon studies seeks to understand this significant global digital medium as both an artistic form and a cultural phenomenon.