LINE WEBTOON SEBAGAI INDUSTRI KOMIK DIGITAL

TLDR

Internet and smartphone proliferation has transformed industries, including comics, which have shifted from print to digital formats; LINE Webtoon has emerged as a leading digital comic platform worldwide, including Indonesia. This study seeks to overview, deepen, and develop the concept of Webtoon, focusing on LINE Webtoon. The study employs a qualitative descriptive approach. Webtoon evolved from South Korea’s manhwa, which transitioned to digital amid a shrinking print market and technological progress, and LINE Webtoon has expanded its business through paid content, advertising, talent recruitment, and media adaptation.

Abstract

Because of internet and smartphones, various industries and their products have changed. Comics as one form of the reading industry also experienced this impact. Conventional comics are changing into digital comics, which can be read via cellphones. One of the digital comic services is LINE Webtoon, which has successfully become a popular comic application in various countries, including Indonesia. The purpose of this study is to provide an overview, deepen and develop the concept of Webtoon, especially LINE Webtoon. This research using qualitative descriptive as method. The results showed that the Webtoon was developed from a conventional form of comics in South Korea called manhwa. Manhwa change into digital because the decline of conventional comic market and technological advancements that developed in South Korea. As an industry, LINE Webtoon expanded its business with presenting paid content, creating advertisements, looking for talented comics, and adapting across media to popular Webtoon works.