Concepedia

Wallscape Advertising

Wallscape Advertising is a form of outdoor advertising that consists of large-scale visual displays directly applied to or projected onto building walls, distinguished from other billboards by its integration with urban architecture and its strategic positioning in high-visibility urban environments.

3

Publications

36

Citations

2

Authors

2

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

2

  1. NO
    Naa Oyo A. Kwate

    Columbia University, United States

    1 publications · 12 citations

    1

    h-index

  2. BW
    Björn Walliser

    Centre Européen de Recherche en Economie Financière et Gestion des Entreprises

    1 publications · 11 citations

    1

    h-index

  3. SV
    Stefanie Vandevijvere

    University of Auckland, New Zealand

    1 publications · 13 citations

    0

    h-index

  4. JM
    Janine Molloy

    University of Auckland, New Zealand

    1 publications · 13 citations

    0

    h-index

  5. SM
    Sally Mackay

    University of Auckland, New Zealand

    1 publications · 13 citations

    0

    h-index

1–5 of 2

Institutions

2

  1. Columbia University

    New York, United States

    1 h-index

    1 publications

    12 citations

  2. St Petersburg University

    Saint Petersburg, Russia

    1 h-index

    1 publications

    11 citations

1–2 of 2

Venues

  1. International Journal of Epidemiology

    1 publications · 12 citations

    1

    h-index

  2. Figshare

    Repository · 1 publications · 13 citations

    1

    h-index

  3. Asia-Australia Marketing Journal

    AMJ · 1 publications · 11 citations

    1

    h-index

1–3