Concepedia

Value Proposition Scaling

Value Proposition Scaling is an academic framework that specifies how a product or service's core value proposition can be systematically expanded or adapted across diverse markets, customer segments, or technological platforms while preserving its fundamental benefit logic and competitive differentiation.

2

Publications

33

Citations

4

Authors

2

Institutions

Publications per year

2017–2026

2

Parents

Publications

2

1–2 of 2

Authors

4

  1. TB
    Tony Bailetti

    Carleton University, Canada

    1 publications · 15 citations

    1

    h-index

  2. JL
    Jin‐Soo Lee

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 18 citations

    1

    h-index

  3. SP
    Sangwon Park

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 18 citations

    1

    h-index

  4. ST
    Stoyan Tanev

    University of Southern Denmark, Denmark

    1 publications · 15 citations

    1

    h-index

1–4 of 4

Institutions

2

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    18 citations

  2. Kyung Hee University

    Seoul, South Korea

    1 h-index

    1 publications

    18 citations

1–2 of 2

Venues

  1. Technology Innovation Management Review

    1 publications · 15 citations

    1

    h-index

  2. Tourism Management

    1 publications · 18 citations

    1

    h-index

1–2