Value Proposition Innovation

Value Proposition Innovation is a strategic redesign of the unique benefits and value delivered to customers through a company’s offerings, distinguishing it from other business model innovations by focusing specifically on novel configurations of product, service, or experiential elements that address customer needs in new or significantly improved ways.

40

Publications

4.6K

Citations

101

Authors

61

Institutions

Publications per year

2017–2026

24

Authors

101

  1. VG
    Varun Gupta

    Universidad de Alcalá, Spain

    2 publications · 63 citations

    2

    h-index

  2. NB
    Nancy Bocken

    Maastricht University, Netherlands

    2 publications · 433 citations

    2

    h-index

  3. JA
    Jamie Anderson

    European School of Management and Technology, Germany

    2 publications · 144 citations

    2

    h-index

  4. HG
    Hai Guo

    Renmin University of China, China

    2 publications · 185 citations

    2

    h-index

  5. BL
    Brian Leavy

    Dublin City University, Ireland

    2 publications · 58 citations

    2

    h-index

1–5 of 101

Venues

  1. Sustainability

    3 publications · 83 citations

    3

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 69 citations

    2

    h-index

  3. R and D Management

    2 publications · 670 citations

    2

    h-index

  4. Journal of Cleaner Production

    2 publications · 428 citations

    2

    h-index

  5. Research-Technology Management

    2 publications · 83 citations

    2

    h-index

1–5