Upsell Pricing is a subscription pricing strategy that belongs to the class of monetization techniques, distinguished by its focus on encouraging existing subscribers to upgrade to higher-tier plans or acquire premium features through targeted incentives.
5
Publications
192
Citations
10
Authors
9
Institutions
Publications per year
2017–2026
3
Parents
Publications
5
Competition for Context-Sensitive Consumers
Arno Apffelstaedt, Lydia Mechtenberg · Management Science · 2020 · 29 citations
1–5 of 5
Authors
10
- RP
1
h-index
- BS
1
h-index
- CŞCătălina Ştefănescu
European School of Management and Technology, Germany
1 publications · 64 citations
1
h-index
- AA
1
h-index
- BDBasak Denizci Guillet
Hong Kong Polytechnic University, Hong Kong SAR China
1 publications · 46 citations
1
h-index
1–5 of 10
Institutions
9
University of Würzburg
Würzburg, Germany
1 h-index
2 publications
24 citations
European School of Management and Technology
Berlin, Germany
1 h-index
1 publications
64 citations
Shenzhen Metro (China)
Shenzhen, China
1 h-index
1 publications
64 citations
Universität Hamburg
Hamburg, Germany
1 h-index
1 publications
29 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
1 h-index
1 publications
46 citations
University of South Carolina
Columbia, United States
1 h-index
3 publications
123 citations
Hong Kong University of Science and Technology
Hong Kong, Hong Kong
1 h-index
1 publications
64 citations
University of Hong Kong
Pok Fu Lam, Hong Kong
1 h-index
1 publications
64 citations
1–8 of 9
Venues
- Manufacturing & Service Operations Management
1 publications · 41 citations
1
h-index
- Management Science
1 publications · 29 citations
1
h-index
- Production and Operations Management
POMS · 1 publications · 12 citations
1
h-index
- International Journal of Hospitality Management
1 publications · 46 citations
1
h-index
- SSRN Electronic Journal
Repository · 1 publications · 64 citations
1
h-index
1–5