Two-step Flow Model

The Two-Step Flow Model is a communication theory that posits information from mass media is first interpreted by opinion leaders and subsequently disseminated to less active audiences through interpersonal channels, thereby emphasizing mediated influence over direct media effects.

116

Publications

9.7K

Citations

328

Authors

196

Institutions

Publications per year

2017–2026

30

Variants

Two-step Flow Theory

Authors

328

  1. HB
    Hans‐Bernd Brosius

    Johannes Gutenberg University Mainz, Germany

    2 publications · 196 citations

    2

    h-index

  2. ZF
    Zheng Fang

    Nanjing Tech University, China

    2 publications · 26 citations

    2

    h-index

  3. AB
    Ann B. Carlson

    Langley Research Center, United States

    2 publications · 42 citations

    2

    h-index

  4. DJ
    David J. Pettitt

    National Institute of Diabetes and Digestive and Kidney Diseases, United States

    2 publications · 311 citations

    2

    h-index

  5. GW
    Gabriel Weimann

    University of Haifa, Israel

    2 publications · 196 citations

    2

    h-index

1–5 of 328

Venues

  1. 3

    h-index

  2. Biochemical and Biophysical Research Communications

    BBRC · 2 publications · 25 citations

    2

    h-index

  3. British Journal of Political Science

    2 publications · 69 citations

    2

    h-index

  4. AIAA Journal

    2 publications · 189 citations

    2

    h-index

  5. RSC Advances

    2 publications · 52 citations

    2

    h-index

1–5