Symbolic Differentiation

Symbolic Differentiation is a brand differentiation strategy that belongs to the broader category of non-physical differentiation methods, distinguished by its reliance on symbolic elements such as brand image, identity, values, and cultural meanings to create perceptual distinctions in consumers' minds.

29

Publications

5.4K

Citations

66

Authors

30

Institutions

Publications per year

2017–2026

4

Authors

66

  1. FB
    Frédéric Bastien

    Université de Montréal, Canada

    2 publications · 1.3K citations

    2

    h-index

  2. GD
    Guillaume Desjardins

    Université de Montréal, Canada

    2 publications · 1.3K citations

    2

    h-index

  3. BG
    Brian Guenter

    Microsoft (United States), United States

    2 publications · 45 citations

    2

    h-index

  4. JT
    John T. Hwang

    University of Michigan, United States

    2 publications · 356 citations

    2

    h-index

  5. YB
    Yoshua Bengio

    Université de Montréal, Canada

    2 publications · 1.3K citations

    2

    h-index

1–5 of 66

Venues

  1. ACM Transactions on Graphics

    TOG · 1 publications · 19 citations

    1

    h-index

  2. Mechanism and Machine Theory

    1 publications · 31 citations

    1

    h-index

  3. The Journal of Chemical Physics

    1 publications · 93 citations

    1

    h-index

  4. ACM SIGSAM Bulletin

    1 publications · 12 citations

    1

    h-index

  5. arXiv (Cornell University)

    Repository · 1 publications · 848 citations

    1

    h-index

1–5