Strategy Adaptation

Strategy Adaptation is a strategic mechanism that dynamically modifies selected strategies in response to changing environmental conditions, performance feedback, or task demands to maintain or enhance effectiveness within a given operational or cognitive domain.

195

Publications

31K

Citations

505

Authors

274

Institutions

Publications per year

2017–2026

60

Authors

505

  1. LF
    Luís Filipe Lages

    Universidade Nova de Lisboa, Portugal

    5 publications · 711 citations

    5

    h-index

  2. JT
    Jun Tanimoto

    Kyushu University, Japan

    5 publications · 112 citations

    5

    h-index

  3. HF
    Henry F.L. Chung

    Massey University, New Zealand

    4 publications · 173 citations

    4

    h-index

  4. CC
    Charles C. Snow

    Pennsylvania State University, United States

    3 publications · 11.7K citations

    3

    h-index

  5. DN
    Dusit Niyato

    Nanyang Technological University, Singapore

    3 publications · 497 citations

    3

    h-index

1–5 of 505

Venues

  1. Journal of International Marketing

    6 publications · 720 citations

    6

    h-index

  2. 4

    h-index

  3. Academy of Management Review

    AMR · 4 publications · 12.5K citations

    4

    h-index

  4. Academy of Management Proceedings

    4 publications · 116 citations

    4

    h-index

  5. European Journal of Marketing

    EJM · 4 publications · 585 citations

    4

    h-index

1–5