Strategic Experimentation

Strategic Experimentation is a strategic process through which organizations systematically test novel initiatives, business models, or value propositions under conditions of uncertainty to generate actionable knowledge for guiding long-term strategic renewal.

77

Publications

6K

Citations

295

Authors

97

Institutions

Publications per year

2017–2026

28

Authors

295

  1. SR
    Sven Rady

    University of Bonn, Germany

    8 publications · 810 citations

    8

    h-index

  2. GK
    Godfrey Keller

    University of Oxford, United Kingdom

    6 publications · 785 citations

    6

    h-index

  3. ST
    Stefan Thomke

    Harvard University, United States

    4 publications · 757 citations

    4

    h-index

  4. MW
    Martin W. Cripps

    Washington University in St. Louis, United States

    3 publications · 563 citations

    3

    h-index

  5. PA
    Petra Andries

    Ghent University, Belgium

    3 publications · 448 citations

    3

    h-index

1–5 of 295

Venues

  1. SSRN Electronic Journal

    Repository · 6 publications · 148 citations

    6

    h-index

  2. Strategic Management Journal

    SMJ · 4 publications · 617 citations

    4

    h-index

  3. Journal of Cleaner Production

    3 publications · 276 citations

    3

    h-index

  4. European Management Review

    EMR · 2 publications · 132 citations

    2

    h-index

  5. Economic Theory

    2 publications · 68 citations

    2

    h-index

1–5