Simplified Decision Rules
Simplified Decision Rules is a cognitive heuristic strategy that belongs to the class of decision-making mechanisms under bounded rationality, distinguished by its reliance on minimal computational effort and reduced informational input to approximate optimal choices in complex environments.
22
Publications
3.4K
Citations
63
Authors
38
Institutions
Publications per year
2017–2026
4
Parents
22
Steven M. Shugan · Journal of Consumer Research · 1980 · 963 citations
Warren Thorngate · Systems Research and Behavioral Science · 1980 · 241 citations
1–5 of 22
63
2
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2
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South Australian Rock Lobster Advisory Council, Australia
1 publications · 22 citations
1
h-index
1
h-index
1
h-index
1–5 of 63
38

Ottawa Hospital
Ottawa, Canada
1 h-index
1 publications
238 citations

University of Canterbury
Christchurch, New Zealand
1 h-index
1 publications
17 citations

Carleton University
Ottawa, Canada
1 h-index
1 publications
241 citations
South Australian Research and Development Institute
Adelaide, Australia
1 h-index
3 publications
66 citations
University of California, Santa Barbara
Santa Barbara, United States
1 h-index
1 publications
18 citations

Amsterdam UMC Location University of Amsterdam
Amsterdam, The Netherlands
1 h-index
5 publications
1.2K citations
Western Rock Lobster Council
Fremantle, Australia
1 h-index
1 publications
22 citations
College of Business Administration
Riga, Latvia
1 h-index
2 publications
726 citations
1–8 of 38
AMR · 2 publications · 481 citations
2
h-index
1 publications · 17 citations
1
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JET · 1 publications · 14 citations
1
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1 publications · 238 citations
1
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Repository · 1 publications · 15 citations
1
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1–5