Concepedia

Promotion Interactions

Promotion Interactions is a marketing phenomenon denoting the effect whereby the joint execution of multiple promotional tactics influences consumer demand in a manner that deviates from the sum of their individual effects, thereby reflecting interdependencies among promotional instruments in shaping promotional outcomes.

1

Publications

28

Citations

5

Authors

1

Institutions

Publications per year

2017–2026

0

Variants

Promotional Interactions

Parents

Publications

1

1–1 of 1

Authors

5

  1. RE
    R. E. Watson

    Brookhaven National Laboratory, United States

    1 publications · 28 citations

    1

    h-index

  2. GF
    Gayanath Fernando

    Brookhaven National Laboratory, United States

    1 publications · 28 citations

    1

    h-index

  3. MW
    M. Weinert

    Brookhaven National Laboratory, United States

    1 publications · 28 citations

    1

    h-index

  4. JW
    J. W. Davenport

    Brookhaven National Laboratory, United States

    1 publications · 28 citations

    1

    h-index

  5. YJ
    Y. J. Wang

    Brookhaven National Laboratory, United States

    1 publications · 28 citations

    1

    h-index

1–5 of 5

Institutions

1

  1. Brookhaven National Laboratory

    Upton, United States

    1 h-index

    5 publications

    140 citations

1–1 of 1

Venues

  1. Physical review. B, Condensed matter

    PRB · 1 publications · 28 citations

    1

    h-index

1–1