Program Engagement Measurement

Program Engagement Measurement is a metric that quantifies the extent and quality of participant interaction with a loyalty program, differentiating itself from other program evaluation methods by focusing specifically on behavioral and affective indicators of customer involvement.

43

Publications

2.3K

Citations

226

Authors

128

Institutions

Publications per year

2017–2026

23

Authors

226

  1. MJ
    Mitch J. Duncan

    Central Queensland University, Australia

    3 publications · 219 citations

    3

    h-index

  2. CV
    Corneel Vandelanotte

    Central Queensland University, Australia

    3 publications · 219 citations

    3

    h-index

  3. RP
    Robert P. Nolan

    University Health Network, Canada

    3 publications · 67 citations

    3

    h-index

  4. AV
    Anetta Van Itallie

    Central Queensland University, Australia

    2 publications · 51 citations

    2

    h-index

  5. JB
    Jennifer B. McClure

    Kaiser Permanente Washington Health Research Institute, United States

    2 publications · 365 citations

    2

    h-index

1–5 of 226

Venues

  1. Journal of Medical Internet Research

    9 publications · 787 citations

    9

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 138 citations

    2

    h-index

  3. Child Maltreatment

    2 publications · 134 citations

    2

    h-index

  4. 2

    h-index

  5. 1

    h-index

1–5