Concepedia

Product Lifecycle Decline

Product Lifecycle Decline is a stage in the product lifecycle process characterized by a sustained reduction in sales and profitability due to market saturation, technological obsolescence, or heightened competition, marking the phase where strategic focus shifts from growth to harvesting or divestment.

36

Publications

2.1K

Citations

53

Authors

34

Institutions

Publications per year

2017–2026

9

Parents

Publications

36

Inadequate Life?Evidence of Consumer Attitudes to Product Obsolescence

Tim Cooper · Journal of Consumer Policy · 2004 · 353 citations

, , +12

An Analysis of Product Lifetimes in a Technologically Dynamic Industry

Barry L. Bayus · Management Science · 1998 · 168 citations

, , +13

Evolution of Product Lifespan and Implications for Environmental Assessment and Management: A Case Study of Personal Computers in Higher Education

Callie W. Babbitt, Ramzy Kahhat, Eric Williams et al. · Environmental Science & Technology · 2009 · 152 citations

, , +17

Are product life cycles really getting shorter?

Barry L. Bayus · Journal of Product Innovation Management · 1994 · 135 citations

, , +15

A Product Life Cycle for International Trade?

Louis T. Wells · Journal of Marketing · 1968 · 123 citations

, , +16

1–5 of 36

Authors

53

  1. BL
    Barry L. Bayus

    University of North Carolina at Chapel Hill, United States

    3 publications · 366 citations

    3

    h-index

  2. ML
    Munseob Lee

    University of California San Diego, United States

    2 publications · 73 citations

    2

    h-index

  3. SM
    Sara Moreira

    Northwestern University, United States

    2 publications · 73 citations

    2

    h-index

  4. LT
    Louis T. Wells

    Harvard University, United States

    2 publications · 190 citations

    2

    h-index

  5. VM
    Vojislav Maksimovic

    University of Maryland, College Park, United States

    2 publications · 78 citations

    2

    h-index

1–5 of 53

Institutions

34

  1. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    3 publications

    161 citations

  2. Federal Reserve

    Washington D.C., United States

    2 h-index

    2 publications

    43 citations

  3. University of California San Diego

    San Diego, United States

    2 h-index

    2 publications

    73 citations

  4. Federal Reserve Board of Governors

    Washington D.C., United States

    2 h-index

    2 publications

    43 citations

  5. University of Southern California

    Los Angeles, United States

    2 h-index

    2 publications

    78 citations

  6. École Supérieure des Sciences Économiques et Commerciales

    Cergy, France

    1 h-index

    1 publications

    111 citations

  7. CY Cergy Paris Université

    Cergy-Pontoise, France

    1 h-index

    1 publications

    111 citations

  8. The University of Tokyo

    Tokyo, Japan

    1 h-index

    2 publications

    56 citations

1–8 of 34

Venues

  1. SSRN Electronic Journal

    Repository · 3 publications · 56 citations

    3

    h-index

  2. Journal of Marketing

    JM · 3 publications · 298 citations

    3

    h-index

  3. Management Science

    2 publications · 279 citations

    2

    h-index

  4. AgEcon Search (University of Minnesota, USA)

    Repository · 2 publications · 44 citations

    2

    h-index

  5. Journal of Product Innovation Management

    2 publications · 198 citations

    2

    h-index

1–5