Preference Uncertainty

Preference Uncertainty is a construct in preference elicitation that denotes the degree of imprecision or lack of confidence in an individual's expressed willingness to pay, distinguishing it from deterministic preference models by explicitly accounting for variability in preferences due to incomplete information, cognitive limitations, or contextual instability.

76

Publications

4.9K

Citations

217

Authors

121

Institutions

Publications per year

2017–2026

19

Variants

Preference Imprecision

Authors

217

  1. KW
    Keith W. Hipel

    University of Waterloo, Canada

    6 publications · 475 citations

    6

    h-index

  2. DM
    D. Marc Kilgour

    Wilfrid Laurier University, Canada

    4 publications · 376 citations

    4

    h-index

  3. MF
    Mary Frances Luce

    Duke University, United States

    3 publications · 196 citations

    3

    h-index

  4. JJ
    Jianmin Jia

    Chinese University of Hong Kong, Hong Kong SAR China

    3 publications · 196 citations

    3

    h-index

  5. GW
    Gregory W. Fischer

    Icahn School of Medicine at Mount Sinai, United States

    3 publications · 196 citations

    3

    h-index

1–5 of 217

Venues

  1. Marketing Science

    3 publications · 275 citations

    3

    h-index

  2. Ecological Economics

    3 publications · 226 citations

    3

    h-index

  3. Management Science

    2 publications · 156 citations

    2

    h-index

  4. Applied Mathematics and Computation

    2 publications · 62 citations

    2

    h-index

  5. Psychology and Marketing

    2 publications · 58 citations

    2

    h-index

1–5