Player Incentives is a strategic marketing construct within casino marketing that comprises targeted rewards and benefits designed to attract, retain, and influence player behavior through differential value propositions.
86
Publications
4.5K
Citations
180
Authors
133
Institutions
Publications per year
2017–2026
34
Parents
Publications
86
1–5 of 86
Authors
180
- AF
5
h-index
- LY
3
h-index
- ML
3
h-index
- DZ
3
h-index
- RG
3
h-index
1–5 of 180
Institutions
133
University of Nevada, Las Vegas
Las Vegas, United States
5 h-index
9 publications
275 citations
Tampere University
Tampere, Finland
3 h-index
6 publications
138 citations
Queen Mary University of London
London, United Kingdom
3 h-index
5 publications
108 citations
Central Queensland University
Rockhampton, Australia
3 h-index
7 publications
263 citations
University of York
York, United Kingdom
3 h-index
8 publications
200 citations
Cornell University
Ithaca, United States
3 h-index
5 publications
1.3K citations
Hitotsubashi University
Tokyo, Japan
2 h-index
2 publications
131 citations
Aoyama Gakuin University
Tokyo, Japan
2 h-index
2 publications
131 citations
1–8 of 133
Venues
- Journal of Sports Economics
JSE · 6 publications · 196 citations
6
h-index
- Economic Inquiry
5 publications · 323 citations
5
h-index
- Journal of Gambling Studies
4 publications · 115 citations
4
h-index
- Journal of Travel & Tourism Marketing
JTTM · 2 publications · 93 citations
2
h-index
- Journal of Economics and Finance
JEF · 2 publications · 67 citations
2
h-index
1–5