Concepedia

Platform-based Targeting

Platform-Based Targeting is a methodological framework within political microtargeting that leverages user data and algorithmic infrastructures of digital platforms to identify, segment, and deliver tailored political content to specific audiences based on their online behaviors, preferences, and interactions.

5

Publications

185

Citations

13

Authors

7

Institutions

Publications per year

2017–2026

4

Parents

Publications

5

Platform transience: changes in Facebook’s policies, procedures, and affordances in global electoral politics

Bridget Barrett, Daniel Kreiss · Internet Policy Review · 2019 · 49 citations · Full text

, , +14

Ad Delivery Algorithms

Muhammad Ali, Piotr Sapieżyński, Aleksandra Korolova et al. · 2021 · 48 citations · Full text

, , +17

Ad Delivery Algorithms: The Hidden Arbiters of Political Messaging

Muhammad Ali, Piotr Sapieżyński, Aleksandra Korolova et al. · arXiv (Cornell University) · 2019 · 33 citations · Full text

, , +16

Who Does(n't) Target You?

Fabio Votta, Simon Kruschinski, Mads Fuglsang Hove et al. · Journal of Quantitative Description Digital Media · 2024 · 28 citations · Full text

, , +17

Voter Targeting Online in Comparative Perspectives: Political Party Websites in the 2008/2009 and 2013 Austrian and German Election Campaigns

Journal of Political Marketing · 2016 · 27 citations

, , +13

1–5 of 5

Authors

13

  1. MA
    Muhammad Ali

    University of Southern California, United States

    2 publications · 81 citations

    2

    h-index

  2. AK
    Aleksandra Korolova

    University of Southern California, United States

    2 publications · 81 citations

    2

    h-index

  3. AM
    Alan Mislove

    Northeastern University, United States

    2 publications · 81 citations

    2

    h-index

  4. PS
    Piotr Sapieżyński

    Technical University of Denmark, Denmark

    2 publications · 81 citations

    2

    h-index

  5. AR
    Aaron Rieke

    University of Southern California, United States

    2 publications · 81 citations

    2

    h-index

1–5 of 13

Institutions

7

  1. University of Southern California

    Los Angeles, United States

    2 h-index

    2 publications

    81 citations

  2. California Southern University

    Chandler, United States

    1 h-index

    1 publications

    33 citations

  3. Johannes Gutenberg University Mainz

    Mainz, Germany

    1 h-index

    1 publications

    28 citations

  4. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    1 h-index

    2 publications

    98 citations

  5. Northeastern University

    Boston, United States

    1 h-index

    3 publications

    144 citations

  6. Universidad del Noreste

    Tampico, Mexico

    1 h-index

    3 publications

    99 citations

  7. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    5 publications

    140 citations

  8. Centre National de la Recherche Scientifique

    Paris, France

    1 publications

    11 citations

1–8 of 7

Venues

  1. arXiv (Cornell University)

    Repository · 1 publications · 33 citations

    1

    h-index

  2. Journal of Political Marketing

    1 publications · 27 citations

    1

    h-index

  3. Internet Policy Review

    1 publications · 49 citations

    1

    h-index

  4. 1

    h-index

  5. Proceedings of the ACM on Human-Computer Interaction

    PACMHCI · 1 publications · 11 citations

1–5