Concepedia

Platform Usage Segmentation

Platform Usage Segmentation is a technographic segmentation method that classifies users based on their distinct patterns of engagement with specific digital platforms, distinguishing it from other segmentation approaches by focusing exclusively on platform-level interaction behaviors and usage intensity.

2

Publications

50

Citations

6

Authors

3

Institutions

Publications per year

2017–2026

2

Parents

Publications

2

1–2 of 2

Authors

6

  1. ZT
    Zhenya Tang

    Mississippi State University, United States

    1 publications · 38 citations

    1

    h-index

  2. SM
    Simona Munzarová

    University of Pardubice, Czechia

    1 publications · 12 citations

    1

    h-index

  3. MJ
    Martina Jelínková

    University of Pardubice, Czechia

    1 publications · 12 citations

    1

    h-index

  4. LT
    Liběna Tetřevová

    University of Pardubice, Czechia

    1 publications · 12 citations

    1

    h-index

  5. ZZ
    Zhongyun Zhou

    Tongji University, China

    1 publications · 38 citations

    1

    h-index

1–5 of 6

Institutions

3

  1. University of Pardubice

    Pardubice, Czechia

    1 h-index

    3 publications

    36 citations

  2. Mississippi State University

    Starkville, United States

    1 h-index

    2 publications

    76 citations

  3. Tongji University

    Shanghai, China

    1 h-index

    1 publications

    38 citations

1–3 of 3

Venues

  1. Information & Management

    1 publications · 38 citations

    1

    h-index

  2. Engineering Economics

    1 publications · 12 citations

    1

    h-index

1–2