Place-based Segmentation

Place-Based Segmentation is a geographic segmentation method that partitions populations or markets according to distinct spatial locations or place characteristics, distinguishing it from non-spatial or region-agnostic segmentation approaches by explicitly incorporating locational context as the basis for differentiation.

4

Publications

334

Citations

7

Authors

3

Institutions

Publications per year

2017–2026

1

Authors

7

  1. RJ
    Reidar J. Mykletun

    University of Stavanger, Norway

    1 publications · 116 citations

    1

    h-index

  2. HB
    Harald Bauder

    Toronto Metropolitan University, Canada

    1 publications · 156 citations

    1

    h-index

  3. JC
    John C. Crotts

    College of Charleston, United States

    1 publications · 116 citations

    1

    h-index

  4. SJ
    Sangwon Jung

    State Street (United States), United States

    1 publications · 47 citations

    1

    h-index

  5. AM
    Arnstein Mykletun

    University of Bergen, Norway

    1 publications · 116 citations

    1

    h-index

1–5 of 7

Institutions

3

Venues

  1. 1

    h-index

  2. 1

    h-index

  3. Tourism Management

    1 publications · 116 citations

    1

    h-index

  4. Progress in Human Geography

    1 publications · 156 citations

    1

    h-index

1–4