Packaging Semiology is a theoretical framework within the field of semiotics that systematically analyzes the symbolic and communicative functions of visual, textual, and structural elements in product packaging to interpret their meaning-making roles in consumer culture.
6
Publications
164
Citations
8
Authors
6
Institutions
Publications per year
2017–2026
3
Parents
Publications
6
Reading packages: social semiotics on the shelf
Karin Wagner · Visual Communication · 2015 · 34 citations
Anis ur Rehman, Yasir Arafat Elahi · Asia Pacific Journal of Marketing and Logistics · 2024 · 31 citations
The Multimodal Dimension of Claims in Food Packaging
Rodney H. Jones · Multimodal Communication · 2014 · 18 citations
1–5 of 6
Authors
8
- SW
1
h-index
- YA
1
h-index
- CP
1
h-index
- AU
1
h-index
- RL
1
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1–5 of 8
Institutions
6
Integral University
Lucknow, India
1 h-index
1 publications
31 citations
University of Illinois System
Urbana, United States
1 h-index
1 publications
31 citations
Integral Consulting (United States)
Seattle, United States
1 h-index
1 publications
31 citations
Universidade Federal de Campina Grande
Campina Grande, Brazil
1 h-index
1 publications
17 citations
University of Gothenburg
Gothenburg, Sweden
1 h-index
1 publications
34 citations
City University of Hong Kong
Hong Kong, Hong Kong
1 h-index
1 publications
18 citations
1–6 of 6
Venues
- Color Research & Application
1 publications · 17 citations
1
h-index
- White Rose Research Online (University of Leeds, The University of Sheffield, University of York)
Repository · 1 publications · 10 citations
1
h-index
- Asia Pacific Journal of Marketing and Logistics
1 publications · 31 citations
1
h-index
- International Journal of Market Research
1 publications · 54 citations
1
h-index
- Multimodal Communication
1 publications · 18 citations
1
h-index
1–5