Concepedia

Museum Positioning

Museum Positioning is a strategic marketing construct that defines a museum’s distinctive identity and value proposition within the cultural marketplace relative to competing institutions, thereby guiding audience perception and institutional differentiation.

26

Publications

3.7K

Citations

46

Authors

25

Institutions

Publications per year

2017–2026

5

Parents

Publications

26

Destination culture: tourism, museums, and heritage

Barbara Kirshenblatt‐Gimblett · Choice Reviews Online · 1999 · 1.1K citations · Full text

, , +15

Destination Culture: Tourism, Museums, and Heritage

Alaka Wali · American Anthropologist · 1999 · 692 citations

, , +15

Destination Culture: Tourism, Museums, and Heritage

Jeffrey D. Feldman · Museum Anthropology · 1999 · 640 citations

, , +15

Destination Culture. Tourism, Museums and Heritage

Philip L. Pearce · Festival Management and Event Tourism · 1998 · 305 citations

, , +12

Augmented reality in the tourism industry: A multi-stakeholder analysis of museums

Francesca Serravalle, Alberto Ferraris, Demetris Vrontis et al. · Tourism Management Perspectives · 2019 · 172 citations · Full text

, , +14

1–5 of 26

Authors

46

  1. BP
    Beatríz Plaza

    University of the Basque Country, Spain

    2 publications · 120 citations

    2

    h-index

  2. GM
    George MacDonald

    University of South Florida, United States

    2 publications · 67 citations

    2

    h-index

  3. SA
    Stephen Alsford

    Musée de la Civilisation, Canada

    2 publications · 67 citations

    2

    h-index

  4. SN
    Silke N. Haarich

    University of the Basque Country, Spain

    1 publications · 101 citations

    1

    h-index

  5. AW
    Alaka Wali

    Field Museum of Natural History, United States

    1 publications · 692 citations

    1

    h-index

1–5 of 46

Institutions

25

  1. University of the Basque Country

    Leioa, Spain

    3 h-index

    5 publications

    173 citations

  2. Musée de la Civilisation

    Québec, Canada

    2 h-index

    4 publications

    134 citations

  3. Ural Federal University

    Yekaterinburg, Russia

    1 h-index

    1 publications

    172 citations

  4. Universidad de Valladolid

    Valladolid, Spain

    1 h-index

    3 publications

    192 citations

  5. University of Waikato

    Hamilton, New Zealand

    1 h-index

    1 publications

    27 citations

  6. Hongik University

    Seoul, South Korea

    1 h-index

    2 publications

    26 citations

  7. Indonesia University of Education

    Bandung, Indonesia

    1 h-index

    1 publications

    12 citations

  8. North Central College

    Naperville, United States

    1 h-index

    1 publications

    13 citations

1–8 of 25

Venues

  1. Museum Management and Curatorship

    4 publications · 134 citations

    4

    h-index

  2. Choice Reviews Online

    CRO · 2 publications · 1.1K citations

    2

    h-index

  3. European Planning Studies

    2 publications · 120 citations

    2

    h-index

  4. Journal of Destination Marketing & Management

    1 publications · 27 citations

    1

    h-index

  5. International Journal of Play

    1 publications · 13 citations

    1

    h-index

1–5