Concepedia

Mobile Ad Fraud

Mobile Ad Fraud is a form of digital advertising fraud that specifically involves deceptive practices in mobile advertising ecosystems to generate illegitimate impressions, clicks, or installs through non-human traffic,虚假用户行为, or other manipulative techniques, thereby misrepresenting campaign performance and wasting advertiser expenditure.

31

Publications

1.4K

Citations

126

Authors

52

Institutions

Publications per year

2017–2026

19

Variants

Mobile Advertising Fraud

Parents

Publications

31

1–5 of 31

Authors

126

  1. SL
    Shangsong Liang

    Sun Yat-sen University, China

    2 publications · 25 citations

    2

    h-index

  2. HX
    Hui Xiong

    Rutgers, The State University of New Jersey, United States

    2 publications · 102 citations

    2

    h-index

  3. QL
    Qing Li

    City University of Hong Kong, Hong Kong SAR China

    2 publications · 25 citations

    2

    h-index

  4. YZ
    Yadong Zhu

    Chinese Academy of Sciences, China

    2 publications · 25 citations

    2

    h-index

  5. YG
    Yong Ge

    Rutgers, The State University of New Jersey, United States

    2 publications · 102 citations

    2

    h-index

1–5 of 126

Institutions

52

  1. Shanghai Jiao Tong University

    Shanghai, China

    3 h-index

    12 publications

    508 citations

  2. China Mobile (China)

    Beijing, China

    2 h-index

    7 publications

    89 citations

  3. Beijing University of Posts and Telecommunications

    Beijing, China

    2 h-index

    8 publications

    472 citations

  4. Sun Yat-sen University

    Guangzhou, China

    2 h-index

    2 publications

    25 citations

  5. University of North Carolina at Charlotte

    Charlotte, United States

    2 h-index

    2 publications

    102 citations

  6. Sungkyunkwan University

    Seoul, South Korea

    2 h-index

    8 publications

    228 citations

  7. Peking University

    Beijing, China

    2 h-index

    2 publications

    118 citations

  8. Microsoft (United States)

    Redmond, United States

    2 h-index

    3 publications

    348 citations

1–8 of 52

Venues

  1. EURASIP Journal on Information Security

    1 publications · 23 citations

    1

    h-index

  2. 1

    h-index

  3. ACM Transactions on Information Systems

    1 publications · 14 citations

    1

    h-index

  4. Journal of Network and Computer Applications

    JNCA · 1 publications · 71 citations

    1

    h-index

  5. International Journal of Data Science and Analytics

    JDSA · 1 publications · 22 citations

    1

    h-index

1–5