Concepedia

Message Tone

Message Tone is a conceptual construct within message design that specifies the emotional, attitudinal, or stylistic character conveyed by a message, distinguishing it through its influence on recipient perception and response in relation to the communicator’s intent.

34

Publications

1.8K

Citations

109

Authors

59

Institutions

Publications per year

2017–2026

14

Parents

Publications

34

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments

Alexander Coppock, Seth J. Hill, Lynn Vavreck · Science Advances · 2020 · 174 citations · Full text

, , +16

Dimensions of effective CSR communication based on public expectations

Sora Kim, Mary Ann Ferguson · Journal of Marketing Communications · 2016 · 170 citations

, , +14

Gender, Communication, and Self-Presentation in Teen Chatrooms Revisited: Have Patterns Changed?

Sanja Kapidzic, Susan C. Herring · Journal of Computer-Mediated Communication · 2011 · 144 citations

, , +17

Sender-intended functions of emojis in US messaging

Henriette Cramer, Paloma de Juan, Joel Tetreault · 2016 · 141 citations

, , +17

What arguments on vaccinations run through YouTube videos in Italy? A content analysis

Loredana Covolo, Elisabetta Ceretti, Chiara Passeri et al. · Human Vaccines & Immunotherapeutics · 2017 · 93 citations · Full text

, , +17

1–5 of 34

Authors

109

  1. ZM
    Zhuanglin Ma

    Chang'an University, China

    1 publications · 61 citations

    1

    h-index

  2. JÄ
    Jussi Ängeslevä

    Berlin University of the Arts, Germany

    1 publications · 12 citations

    1

    h-index

  3. AL
    Andrew Leong

    Sutter Health, United States

    1 publications · 39 citations

    1

    h-index

  4. AM
    Angie Mae Rodday

    Tufts Medical Center, United States

    1 publications · 15 citations

    1

    h-index

  5. NR
    N. Reinsch

    Research Institute for Farm Animal Biology (FBN), Germany

    1 publications · 35 citations

    1

    h-index

1–5 of 109

Institutions

59

  1. Georgetown University

    Washington, United States

    2 h-index

    4 publications

    220 citations

  2. University of Massachusetts Amherst

    Amherst Center, United States

    1 h-index

    1 publications

    28 citations

  3. University of Edinburgh

    Edinburgh, United Kingdom

    1 h-index

    3 publications

    90 citations

  4. Loughborough University

    Loughborough, United Kingdom

    1 h-index

    1 publications

    61 citations

  5. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    174 citations

  6. Virginia Commonwealth University

    Richmond, United States

    1 h-index

    1 publications

    22 citations

  7. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    22 citations

  8. Curtin University

    Perth, Australia

    1 h-index

    4 publications

    172 citations

1–8 of 59

Venues

  1. Journal of Computer-Mediated Communication

    JCMC · 2 publications · 173 citations

    2

    h-index

  2. Human Vaccines & Immunotherapeutics

    HV&I · 1 publications · 93 citations

    1

    h-index

  3. Journal of Business Communication

    JBC · 1 publications · 35 citations

    1

    h-index

  4. Online Information Review

    1 publications · 47 citations

    1

    h-index

  5. Journal of Business Ethics

    1 publications · 31 citations

    1

    h-index

1–5