Marketing Publications

Publications in Marketing

Explore the most influential research papers and scholarly works that have shaped Marketing. Use the concept filter below to focus on a specific sub-area of research.

Marketing

283.6K

Publications

20.5M

Citations

Showing yearly statistics from 2000-2026.

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	Year	Citations
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error Claes Fornell, David F. Larcker Journal of Marketing Research Customer SatisfactionQuality Of LifeMeasurement TheoryEngineeringOrganizational Characteristic	1981	60K
Firm Resources and Sustained Competitive Advantage Jay B. Barney Journal of Management ProductivityResource-based ViewFirm PerformanceSustained Competitive AdvantageCorporate Strategy	1991	43.6K
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw Management Science Customer SatisfactionBehavioral Decision MakingConsumer ResearchTechnology AdoptionSocial Influence	1989	24.9K
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies Viswanath Venkatesh, Fred D. Davis Management Science Customer SatisfactionInnovation AdoptionBehavioral Decision MakingDigital MarketingLongitudinal Field Studies	2000	21.6K
The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt Journal of Marketing Relationship MarketingCustomer SatisfactionMedia MarketingRelationship Marketing—establishingBrand Management	1994	17.4K
A Conceptual Model of Service Quality and Its Implications for Future Research A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry Journal of Marketing Total Quality ManagementCustomer SatisfactionService QualityService ResearchService Study	1985	17.2K
Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael E. Porter Industrial OrganizationCompetitive AdvantageMichael PorterCorporate StrategyManagement	1980	16.8K
Evolving to a New Dominant Logic for Marketing Stephen L. Vargo, Robert F. Lusch Journal of Marketing Value TheoryConsumer ResearchDominant LogicNew PerspectivesEconomic Exchange	2003	14.1K
Diffusion of innovations Thomas W. Valente Genetics in Medicine Technology DiffusionDigital MarketingInnovationManagementBusiness	2003	13.9K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml Journal of Marketing Total Quality ManagementCustomer SatisfactionConsumer StudyConsumer ResearchConsumer Perceptions	1988	12.7K
A Paradigm for Developing Better Measures of Marketing Constructs Gilbert A. Churchill Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionImproved Marketing PracticeInteractive MarketingHistory Of Marketing	1979	12.7K
Toward a New Conception of the Environment-Competitiveness Relationship Michael E. Porter, Claas van der Linde The Journal of Economic Perspectives New ConceptionCompliance CostsEngineeringEnvironmental PerformanceEco-innovation	1995	11.9K

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