Concept
marketing
Variants
Marketing Research
Parents
Children
Advertising EffectivenessBrand BuildingBrand DevelopmentBrand ManagementBrand Strategy
283.6K
Publications
20.5M
Citations
342K
Authors
21.7K
Institutions
Publications in Marketing
Explore the most influential research papers and scholarly works that have shaped Marketing. Use the concept filter below to focus on a specific sub-area of research.
Marketing
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283.6K
Publications
20.5M
Citations
Showing yearly statistics from 2000-2026.
| Year | Citations | |
|---|---|---|
1981 | 60K | |
1991 | 43.6K | |
1989 | 24.9K | |
2000 | 21.6K | |
1994 | 17.4K | |
1985 | 17.2K | |
1980 | 16.8K | |
2003 | 14.1K | |
2003 | 13.9K | |
1988 | 12.7K | |
1979 | 12.7K | |
1995 | 11.9K |
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