Concept
marketing
Variants
Marketing Research
Parents
Children
Advertising EffectivenessBrand BuildingBrand DevelopmentBrand ManagementBrand Strategy
283.6K
Publications
20.5M
Citations
342K
Authors
21.7K
Institutions
Top Authors in Marketing
Discover the leading researchers and scholars who have made significant contributions to Marketing. The statistics shown in this table are calculated from publications relevant to this concept and reflect each author's impact within this specific field of study, not their overall metrics.
| Publications | Citations | H-Index | |
|---|---|---|---|
HH Sejong University | 250 | 29.2K | 86 |
YK Swansea University | 186 | 26.6K | 84 |
RL Hong Kong Polytechnic University | 282 | 26.5K | 83 |
DG Babson College | 155 | 44.6K | 83 |
AS Pennsylvania State University | 215 | 21.6K | 80 |
WV Ghent University | 159 | 23.9K | 73 |
RP University of Michigan | 121 | 62.4K | 73 |
RJ Michigan State University | 144 | 19.1K | 70 |
CH University of Mannheim | 101 | 21.5K | 68 |
TR Universiti Sains Malaysia | 184 | 14.3K | 66 |
DR Columbia University | 121 | 25K | 65 |
KG Aarhus University | 124 | 14.6K | 65 |
Page 1
Page 1