Concepedia

Concept

marketing campaigns

Parents

56

Publications

4.3K

Citations

162

Authors

86

Institutions

About

Marketing campaigns is a planned, coordinated series of marketing communications and activities deployed over a defined period to achieve specific organizational objectives, such as enhancing brand visibility, generating leads, or driving sales, constituting a fundamental concept and area of empirical investigation within marketing scholarship focused on strategy, execution, and performance evaluation.

Top Authors

Rankings shown are based on concept H-Index.

JY

George Mason University

CL

Rutgers, The State University of New Jersey

MT

Rutgers, The State University of New Jersey

HX

Rutgers, The State University of New Jersey

RD

Michigan State University

Top Institutions

Rankings shown are based on concept H-Index.

Fordham University

New York, United States

Google (United States)

Mountain View, United States

University of Maryland, College Park

College Park, United States

Drexel University

Philadelphia, United States

Michigan State University

East Lansing, United States