Market-driven Roadmapping

Market-Driven Roadmapping is a strategic product planning approach that prioritizes external market signals, customer needs, and competitive dynamics as the primary inputs for defining and evolving the product roadmap, distinguishing it from technology- or vision-driven alternatives by its reliance on real-time market feedback and demand validation.

8

Publications

420

Citations

21

Authors

15

Institutions

Publications per year

2017–2026

4

Authors

21

  1. KS
    Kari Smolander

    Lappeenranta-Lahti University of Technology, Finland

    1 publications · 10 citations

    1

    h-index

  2. MB
    Michael Brenner

    University of Freiburg, Germany

    1 publications · 12 citations

    1

    h-index

  3. JW
    Jahangir Wasim

    Heriot-Watt University, United Kingdom

    1 publications · 40 citations

    1

    h-index

  4. FS
    Fiona Schweitzer

    University of Applied Sciences Upper Austria, Austria

    1 publications · 20 citations

    1

    h-index

  5. MV
    Marcus Vinicius Pereira Pessôa

    University of Twente, Netherlands

    1 publications · 26 citations

    1

    h-index

1–5 of 21

Venues

  1. IEEE Transactions on Engineering Management

    2 publications · 66 citations

    2

    h-index

  2. Research-Technology Management

    1 publications · 33 citations

    1

    h-index

  3. Studies in Higher Education

    1 publications · 198 citations

    1

    h-index

  4. IEEE Software

    1 publications · 81 citations

    1

    h-index

  5. Industrial Marketing Management

    1 publications · 20 citations

    1

    h-index

1–5