Market-driven Roadmapping
Market-Driven Roadmapping is a strategic product planning approach that prioritizes external market signals, customer needs, and competitive dynamics as the primary inputs for defining and evolving the product roadmap, distinguishing it from technology- or vision-driven alternatives by its reliance on real-time market feedback and demand validation.
8
Publications
420
Citations
21
Authors
15
Institutions
Publications per year
2017–2026
4
Parents
8
1–5 of 8
21
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h-index
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15

Robert Gordon University
Aberdeen, United Kingdom
1 h-index
1 publications
40 citations

University of Twente
Enschede, The Netherlands
1 h-index
1 publications
26 citations

National Research University Higher School of Economics
Moscow, Russia
1 h-index
1 publications
40 citations

Lappeenranta-Lahti University of Technology
Lappeenranta, Finland
1 h-index
2 publications
20 citations
Bahçeşehir University
Istanbul, Türkiye
1 h-index
1 publications
40 citations
University of Portsmouth
Portsmouth, United Kingdom
1 h-index
2 publications
80 citations
Ericsson (United Kingdom)
Guildford, United Kingdom
1 h-index
1 publications
81 citations
Boise State University
Boise, United States
1 h-index
1 publications
20 citations
1–8 of 15
2 publications · 66 citations
2
h-index
1 publications · 33 citations
1
h-index
1 publications · 198 citations
1
h-index
1 publications · 81 citations
1
h-index
1 publications · 20 citations
1
h-index
1–5