Market Pivoting

Market Pivoting is a strategic realignment of a firm's target market or customer segment, distinct from other strategic pivots by its focus on adapting the market context rather than altering the product, technology, or business model.

1

Publications

10

Citations

2

Authors

1

Institutions

Publications per year

2017–2026

0

Authors

2

  1. CT
    Clem Tisdell

    The University of Queensland, Australia

    1 publications · 10 citations

    1

    h-index

  2. CA
    Colin Aislabie

    University of Newcastle Australia, Australia

    1 publications · 10 citations

    1

    h-index

  3. RV
    Rob Vos

    International Food Policy Research Institute, United States

    1 publications · 13 citations

    0

    h-index

  4. TR
    Thomas Reardon

    Michigan State University, United States

    1 publications · 13 citations

    0

    h-index

1–4 of 2

Venues

  1. Managerial and Decision Economics

    MDE · 1 publications · 10 citations

    1

    h-index

1–2