Lead Source Attribution

Lead Source Attribution is a methodological framework within lead management that identifies and assigns credit to the specific origin or channel through which a potential customer (lead) is acquired, distinguishing it from broader lead tracking mechanisms by focusing on causal contribution analysis in multi-touchpoint marketing environments.

17

Publications

692

Citations

55

Authors

17

Institutions

Publications per year

2017–2026

3

Authors

55

  1. KK
    Kapil K. Sharma

    Indian Institute of Technology Kanpur, India

    1 publications · 29 citations

    1

    h-index

  2. SM
    Saburo Matsui

    Kyoto University, Japan

    1 publications · 15 citations

    1

    h-index

  3. YR
    Yichao Ren

    Qingdao Agricultural University, China

    1 publications · 12 citations

    1

    h-index

  4. KF
    Kunihiro Funasaka

    Osaka Prefectural Institute of Public Health, Japan

    1 publications · 15 citations

    1

    h-index

  5. VJ
    V. J. Stukas

    North Pacific Marine Science Organization, Canada

    1 publications · 74 citations

    1

    h-index

1–5 of 55

Venues

  1. American Water Works Association

    1 publications · 73 citations

    1

    h-index

  2. Journal of Oceanology and Limnology

    1 publications · 12 citations

    1

    h-index

  3. 1

    h-index

  4. Environmental Engineering Science

    1 publications · 92 citations

    1

    h-index

  5. Science

    1 publications · 74 citations

    1

    h-index

1–5