Concepedia

Lead Funnel Management

Lead Funnel Management is a strategic marketing framework that systematically guides potential customers through distinct stages of the acquisition process, from initial contact to conversion, by optimizing lead progression, qualification, and nurturing within a structured pipeline.

1

Publications

20

Citations

3

Authors

2

Institutions

Publications per year

2017–2026

1

Parents

Publications

1

1–1 of 1

Authors

3

  1. AS
    Anna Salonen

    University of Turku, Finland

    1 publications · 20 citations

    1

    h-index

  2. HT
    Harri Terho

    University of Turku, Finland

    1 publications · 20 citations

    1

    h-index

  3. MY
    Meri Yrjänen

    University of Jyväskylä, Finland

    1 publications · 20 citations

    1

    h-index

1–3 of 3

Institutions

2

  1. University of Turku

    Turku, Finland

    1 h-index

    2 publications

    40 citations

  2. University of Jyväskylä

    Jyväskylä, Finland

    1 h-index

    1 publications

    20 citations

1–2 of 2

Venues

  1. Journal of Business and Industrial Marketing

    1 publications · 20 citations

    1

    h-index

1–1