Interactive Marketing Publications

Publications in Interactive Marketing

Explore the most influential research papers and scholarly works that have shaped Interactive Marketing. Use the concept filter below to focus on a specific sub-area of research.

Interactive Marketing

55.9K

Publications

4.5M

Citations

Showing yearly statistics from 2000-2026.

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	Year	Citations
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw Management Science Customer SatisfactionBehavioral Decision MakingConsumer ResearchTechnology AdoptionSocial Influence	1989	24.9K
Evolving to a New Dominant Logic for Marketing Stephen L. Vargo, Robert F. Lusch Journal of Marketing Value TheoryConsumer ResearchDominant LogicNew PerspectivesEconomic Exchange	2003	14.1K
A Paradigm for Developing Better Measures of Marketing Constructs Gilbert A. Churchill Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionImproved Marketing PracticeInteractive MarketingHistory Of Marketing	1979	12.7K
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions Richard L. Oliver Journal of Marketing Research Customer SatisfactionBehavioral Decision MakingConsumer StudySatisfaction DecisionsConsumer Research	1980	9.9K
A Paradigm for Developing Better Measures of Marketing Constructs Gilbert A. Churchill Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionImproved Marketing PracticeInteractive MarketingManagement	1979	7.9K
Developing Buyer-Seller Relationships F. Robert Dwyer, Paul H. Schurr, Sejo Oh Journal of Marketing NegotiationCustomer SatisfactionConsumer ResearchMarket DesignPersonal Selling	1987	7.8K
An assessment of the use of partial least squares structural equation modeling in marketing research Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Journal of the Academy of Marketing Science Marketing AnalyticsCustomer SatisfactionInteractive MarketingManagementConsumer Research	2011	7.7K
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions Richard L. Oliver Journal of Marketing Research Customer SatisfactionBehavioral Decision MakingSatisfaction DecisionsConsumer ResearchIndividual Decision Making	1980	7.1K
A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study Wynne W. Chin, Barbara L. Marcolin, Peter R. Newsted Information Systems Research EngineeringMeasuring Interaction EffectsAffective DesignEffect SizeAffective Variable	2003	6.4K
Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model Viswanath Venkatesh Information Systems Research Customer SatisfactionBehavioral Decision MakingNew System EnvironmentConsumer ResearchTechnology Adoption	2000	6.3K
The Effect of Word of Mouth on Sales: Online Book Reviews Judith A. Chevalier, Dina Mayzlin Journal of Marketing Research MarketingCustomer SatisfactionOnline Book ReviewsCustomer ReviewOnline Customer Behavior	2006	5.8K
A New Product Growth for Model Consumer Durables Frank M. Bass Management Science Digital MarketingGrowth ModelConsumer ResearchBusiness AnalyticsBuying Behavior	1969	5.8K

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