Concepedia

Incremental Sales Attribution

Incremental Sales Attribution is a promotional budgeting metric that quantifies the additional sales generated by a specific promotional activity relative to a baseline scenario in the absence of that promotion.

3

Publications

78

Citations

6

Authors

2

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

6

  1. RA
    Randall A. Lewis

    Google (United States), United States

    1 publications · 14 citations

    1

    h-index

  2. SK
    Shiv Kumar Saini

    UCLA Health, United States

    1 publications · 13 citations

    1

    h-index

  3. RR
    Richard R. Perdue

    Virginia Tech, United States

    1 publications · 51 citations

    1

    h-index

  4. JW
    Jeffrey Wong

    California Polytechnic State University, United States

    1 publications · 14 citations

    1

    h-index

  5. NA
    N Anadhavelu

    1 publications · 13 citations

    1

    h-index

1–5 of 6

Institutions

2

  1. Netflix (United States)

    Los Gatos, United States

    1 h-index

    1 publications

    14 citations

  2. Amazon (Germany)

    Berlin, Germany

    1 h-index

    1 publications

    14 citations

1–2 of 2

Venues

  1. Journal of Travel Research

    JTR · 1 publications · 51 citations

    1

    h-index

  2. SSRN Electronic Journal

    Repository · 1 publications · 14 citations

    1

    h-index

1–2