Format Portfolio Strategy

Format Portfolio Strategy is an academic construct within retail strategic management that specifies the systematic selection and deployment of multiple store formats within a retailer's portfolio to target distinct market segments, differentiated from related strategies by its focus on optimizing format mix, scale, and positioning to enhance competitive advantage and market coverage.

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Publications

18

Citations

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Authors

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Institutions

Publications per year

2017–2026

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Authors

1

  1. JR
    James R. Brown

    West Virginia University, United States

    1 publications · 18 citations

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    h-index

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Institutions

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  1. West Virginia University

    Morgantown, United States

    1 h-index

    1 publications

    18 citations

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Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 18 citations

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    h-index

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