Export Market Coverage

Export Market Coverage is a strategic framework within international marketing that specifies the extent and intensity of a firm’s distribution presence in foreign markets, distinguishing it from related channel strategies by its focus on geographic reach and market penetration density.

6

Publications

241

Citations

12

Authors

12

Institutions

Publications per year

2017–2026

3

Authors

12

  1. BC
    Bernard C. Dominiak

    New South Wales Department of Primary Industries, Australia

    1 publications · 67 citations

    1

    h-index

  2. YV
    Yuliya V. Polyakova

    Dolishniy Institute of Regional Research of NAS of Ukraine, Ukraine

    1 publications · 11 citations

    1

    h-index

  3. VM
    Varinder M. Sharma

    Indiana University of Pennsylvania, United States

    1 publications · 13 citations

    1

    h-index

  4. RM
    Richard Mapson

    New South Wales Department of Primary Industries, Australia

    1 publications · 67 citations

    1

    h-index

  5. PO
    Protsevyat Oksana S.

    Dolishniy Institute of Regional Research of NAS of Ukraine, Ukraine

    1 publications · 11 citations

    1

    h-index

1–5 of 12

Venues

  1. Journal of Economic Entomology

    1 publications · 67 citations

    1

    h-index

  2. European Journal of Political Economy

    1 publications · 29 citations

    1

    h-index

  3. Regional Economy

    1 publications · 11 citations

    1

    h-index

  4. The Journal of Marketing Theory and Practice

    JMTP · 1 publications · 13 citations

    1

    h-index

  5. Journal of International Marketing

    1 publications · 29 citations

    1

    h-index

1–5