Concepedia

Ethos Appeals

Ethos Appeals is a rhetorical strategy within the domain of public relations persuasion that relies on the communicator's perceived credibility, moral character, and professional authority to establish trust and influence audience attitudes.

20

Publications

595

Citations

27

Authors

17

Institutions

Publications per year

2017–2026

6

Parents

Publications

20

Ethos, World-View, and the Analysis of Sacred Symbols

Clifford Geertz · The Antioch Review · 2016 · 101 citations

, , +13

Ethos, Logos, Pathos: Strategies of Persuasion in Social/Environmental Reports

Yanwen Shao · Social and Environmental Accountability Journal · 2013 · 49 citations

, , +7

Strategies for Establishing an Effective Persona: an Analysis of Appeals to Ethos in Business Speeches

Larry Beason · Journal of Business Communication · 1991 · 46 citations

, , +8

Compassionate and innovative treatments in children: a proposal for an ethical framework

Joe Brierley, Vic Larcher · Archives of Disease in Childhood · 2009 · 39 citations

, , +14

Purpose vs mission vs vision: persuasive appeals and components in corporate statements

Alexis Bajalia Fitzsimmons, Yufan Sunny Qin, Eve Heffron · Journal of Communication Management · 2022 · 39 citations

, , +17

1–5 of 20

Authors

27

  1. MI
    Mats Isaksson

    Deakin University, Australia

    1 publications · 19 citations

    1

    h-index

  2. LW
    Lynda Walsh

    University of Nevada, Reno, United States

    1 publications · 32 citations

    1

    h-index

  3. JZ
    Judy Z. Segal

    University of British Columbia, Canada

    1 publications · 19 citations

    1

    h-index

  4. RM
    Robert M. Davison

    City University of Hong Kong, Hong Kong SAR China

    1 publications · 13 citations

    1

    h-index

  5. YS
    Yanwen Shao

    University of Wollongong, Australia

    1 publications · 49 citations

    1

    h-index

1–5 of 27

Institutions

17

  1. University of Leeds

    Leeds, United Kingdom

    2 h-index

    2 publications

    37 citations

  2. University of Florida

    Gainesville, United States

    1 h-index

    3 publications

    117 citations

  3. University of Nevada, Reno

    Reno, United States

    1 h-index

    1 publications

    32 citations

  4. North Dakota State University

    Fargo, United States

    1 h-index

    1 publications

    14 citations

  5. Perfect Harmony Health

    Austin, United States

    1 h-index

    1 publications

    21 citations

  6. Eastern Washington University

    Cheney, United States

    1 h-index

    1 publications

    46 citations

  7. City University of Hong Kong

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    13 citations

  8. Prince Sultan University

    Riyadh, Saudi Arabia

    1 h-index

    1 publications

    11 citations

1–8 of 17

Venues

  1. Journal of Business Communication

    JBC · 2 publications · 65 citations

    2

    h-index

  2. Configurations

    1 publications · 19 citations

    1

    h-index

  3. Global Discourse

    1 publications · 14 citations

    1

    h-index

  4. GEMA Online Journal of Language Studies

    1 publications · 32 citations

    1

    h-index

  5. Social and Environmental Accountability Journal

    SEA · 1 publications · 49 citations

    1

    h-index

1–5