Concepedia

Election Microtargeting

Election Microtargeting is a political microtargeting strategy that employs granular voter data and behavioral analytics to tailor electoral campaign messages to specific individual or small-group characteristics, preferences, and voting behaviors within the context of an election cycle.

23

Publications

1.2K

Citations

34

Authors

25

Institutions

Publications per year

2017–2026

16

Parents

Publications

23

The Victory Lab: The Secret Science of Winning Campaigns

Chris Henick · The Forum · 2013 · 274 citations

, , +15

Voter databases, micro-targeting, and data protection law: can political parties campaign in Europe as they do in North America?

Colin J. Bennett · International Data Privacy Law · 2016 · 119 citations

, , +13

Political micro-targeting: a Manchurian candidate or just a dark horse?

Balázs Bodó, Natali Helberger, Claes H. de Vreese · Internet Policy Review · 2017 · 99 citations · Full text

, , +9

Restrictions on data-driven political micro-targeting in Germany

Simon Kruschinski, André Haller · Internet Policy Review · 2017 · 98 citations · Full text

, , +15

Quantifying the potential persuasive returns to political microtargeting

Ben M Tappin, Chloe Wittenberg, Luke Hewitt et al. · Proceedings of the National Academy of Sciences · 2023 · 74 citations · Full text

, , +17

1–5 of 23

Authors

34

  1. KE
    Kyle Endres

    Duke University, United States

    3 publications · 74 citations

    3

    h-index

  2. BM
    Ben M Tappin

    Massachusetts Institute of Technology, United States

    2 publications · 85 citations

    2

    h-index

  3. KJ
    Kristin J. Kelly

    Austin Community College, United States

    2 publications · 57 citations

    2

    h-index

  4. LH
    Luke Hewitt

    Massachusetts Institute of Technology, United States

    2 publications · 85 citations

    2

    h-index

  5. DG
    David G. Rand

    Massachusetts Institute of Technology, United States

    2 publications · 85 citations

    2

    h-index

1–5 of 34

Institutions

25

  1. Duke University

    Durham, United States

    3 h-index

    3 publications

    74 citations

  2. Johannes Gutenberg University Mainz

    Mainz, Germany

    2 h-index

    3 publications

    224 citations

  3. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    8 publications

    340 citations

  4. Austin Community College

    Austin, United States

    2 h-index

    2 publications

    57 citations

  5. University of Amsterdam

    Amsterdam, The Netherlands

    2 h-index

    8 publications

    437 citations

  6. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    1 h-index

    1 publications

    44 citations

  7. Universitat Politècnica de València

    Valencia, Spain

    1 h-index

    1 publications

    17 citations

  8. Natural Sciences and Engineering Research Council of Canada

    Ottawa, Canada

    1 h-index

    1 publications

    119 citations

1–8 of 25

Venues

  1. Internet Policy Review

    3 publications · 241 citations

    3

    h-index

  2. The Forum

    2 publications · 297 citations

    2

    h-index

  3. Journal of Political Marketing

    2 publications · 68 citations

    2

    h-index

  4. PS Political Science & Politics

    1 publications · 17 citations

    1

    h-index

  5. European Political Science

    EPS · 1 publications · 19 citations

    1

    h-index

1–5