Efficacy Messaging

Efficacy Messaging is a strategic communication framework within risk attenuation that conveys the proven effectiveness of interventions, policies, or behaviors in reducing risk, distinguishing itself by emphasizing evidence-based outcomes to influence individual and collective decision-making.

23

Publications

1.1K

Citations

69

Authors

43

Institutions

Publications per year

2017–2026

5

Authors

69

  1. SK
    Silvia Knobloch‐Westerwick

    The Ohio State University, United States

    2 publications · 73 citations

    2

    h-index

  2. MA
    Melanie A. Sarge

    Texas Tech University, United States

    2 publications · 73 citations

    2

    h-index

  3. SZ
    Shouying Zhao

    Guizhou Normal University, China

    1 publications · 60 citations

    1

    h-index

  4. JG
    Jessica Gasiorek

    University of Hawaiʻi at Mānoa, United States

    1 publications · 23 citations

    1

    h-index

  5. FP
    Franz Pichler

    Virtual Vehicle Research GmbH (Austria), Austria

    1 publications · 176 citations

    1

    h-index

1–5 of 69

Venues

  1. Health Communication

    3 publications · 121 citations

    3

    h-index

  2. Western Journal of Communication

    2 publications · 54 citations

    2

    h-index

  3. Australasian Marketing Journal (AMJ)

    1 publications · 17 citations

    1

    h-index

  4. Rehabilitation Psychology

    1 publications · 36 citations

    1

    h-index

  5. Applied Corpus Linguistics

    1 publications · 49 citations

    1

    h-index

1–5