Donor Lifecycle Management

Donor Lifecycle Management is a strategic framework within major gifts marketing that systematically guides the identification, cultivation, solicitation, and stewardship of individual donors through distinct phases of engagement to maximize long-term philanthropic support.

6

Publications

365

Citations

19

Authors

5

Institutions

Publications per year

2017–2026

0

Authors

19

  1. SI
    Simone I. Strasser

    Royal Prince Alfred Hospital, Australia

    2 publications · 225 citations

    2

    h-index

  2. GB
    George B. McDonald

    Fred Hutch Cancer Center, United States

    2 publications · 225 citations

    2

    h-index

  3. WM
    W. McTague

    1 publications · 11 citations

    1

    h-index

  4. AR
    Atilla Ramazanoğlu

    Akdeniz University, Türkiye

    1 publications · 64 citations

    1

    h-index

  5. AD
    Anthony D. Ho

    Heidelberg University, Germany

    1 publications · 37 citations

    1

    h-index

1–5 of 19

Venues

  1. Transplantation Proceedings

    2 publications · 75 citations

    2

    h-index

  2. Blood

    2 publications · 225 citations

    2

    h-index

  3. Journal of Interactive Marketing

    JIM · 1 publications · 28 citations

    1

    h-index

  4. Bone Marrow Transplantation

    1 publications · 37 citations

    1

    h-index

1–4