Concepedia

Direct Channel Performance Analysis

Direct Channel Performance Analysis is an academic method that specifically evaluates the efficiency, effectiveness, and outcomes of direct distribution channels within a market ecosystem, distinguished from indirect or hybrid channel analyses by focusing exclusively on vertically integrated or manufacturer-to-consumer pathways.

10

Publications

869

Citations

27

Authors

21

Institutions

Publications per year

2017–2026

5

Parents

Publications

10

Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers

Sridhar Balasubramanian · Marketing Science · 1998 · 566 citations

, , +13

The impact of information sharing on a returns policy with the addition of a direct channel

Dong‐Qing Yao, Xiaohang Yue, Xiaoyin Wang et al. · International Journal of Production Economics · 2004 · 120 citations

, , +14

Reconfigurable Intelligent Surface Assisted Secret Key Generation in Quasi-Static Environments

Tianyu Lu, Liquan Chen, Junqing Zhang et al. · IEEE Communications Letters · 2021 · 43 citations

, , +16

Emission reduction and market encroachment: Whether the manufacturer opens a direct channel or not?

Li-Hao Zhang, Jie Yao, Lang Xu · Journal of Cleaner Production · 2020 · 35 citations

, , +14

Exact outage probability analysis of proactive relay selection in cognitive radio networks with MRC receivers

Khuong Ho‐Van · Journal of Communications and Networks · 2016 · 21 citations

, , +17

1–5 of 10

Authors

27

  1. KH
    Khuong Ho‐Van

    Ho Chi Minh City University of Technology, Vietnam

    2 publications · 40 citations

    2

    h-index

  2. KC
    Kailin Cao

    Purple Mountain Laboratories, China

    1 publications · 43 citations

    1

    h-index

  3. AH
    Aiqun Hu

    Southeast University, China

    1 publications · 43 citations

    1

    h-index

  4. SB
    Sridhar Balasubramanian

    University of North Carolina at Chapel Hill, United States

    1 publications · 566 citations

    1

    h-index

  5. JZ
    Junqing Zhang

    University of Liverpool, United Kingdom

    1 publications · 43 citations

    1

    h-index

1–5 of 27

Institutions

21

  1. Ho Chi Minh City University of Technology

    Ho Chi Minh City, Vietnam

    2 h-index

    2 publications

    40 citations

  2. University of Wisconsin–Milwaukee

    Milwaukee, United States

    1 h-index

    2 publications

    240 citations

  3. Southeast University

    Nanjing, China

    1 h-index

    4 publications

    172 citations

  4. Vietnam National University, Hanoi

    Hanoi, Vietnam

    1 h-index

    1 publications

    21 citations

  5. The University of Melbourne

    Melbourne, Australia

    1 h-index

    1 publications

    16 citations

  6. University of Alberta

    Edmonton, Canada

    1 h-index

    1 publications

    16 citations

  7. DoCoMo Communications Laboratories Europe GmbH

    Munich, Germany

    1 h-index

    2 publications

    26 citations

  8. Towson University

    Towson, United States

    1 h-index

    2 publications

    240 citations

1–8 of 21

Venues

  1. International Journal of Production Economics

    1 publications · 120 citations

    1

    h-index

  2. Journal of Communications and Networks

    1 publications · 21 citations

    1

    h-index

  3. IEEE Transactions on Signal Processing

    1 publications · 13 citations

    1

    h-index

  4. IET Communications

    1 publications · 19 citations

    1

    h-index

  5. Marketing Science

    1 publications · 566 citations

    1

    h-index

1–5