Concepedia

Digital Audience Profiling

Digital Audience Profiling is a systematic method within audience segmentation that identifies and characterizes user groups based on digital behavioral data, online interactions, and socio-demographic indicators derived from digital footprints to enable targeted content delivery, personalized communication, and precise audience engagement in online environments.

11

Publications

264

Citations

28

Authors

13

Institutions

Publications per year

2017–2026

9

Parents

Publications

11

Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies

Nico Neumann, Catherine E. Tucker, Timothy W. Whitfield · Marketing Science · 2019 · 76 citations

, , +15

How alluring is the online profile of tour guides?

Snehasish Banerjee, Alton Y.K. Chua · Annals of Tourism Research · 2020 · 36 citations

, , +4

Predicting Purchase Behavior of Website Audiences

Saar Kagan, Ron Bekkerman · International Journal of Electronic Commerce · 2018 · 29 citations

, , +17

Automatically Conceptualizing Social Media Analytics Data via Personas

Soon‐gyo Jung, Joni Salminen, Jisun An et al. · Proceedings of the International AAAI Conference on Web and Social Media · 2018 · 26 citations · Full text

, , +13

How Effective Is Black-box Digital Consumer Profiling and Audience Delivery?: Evidence from Field Studies

Nico Neumann, Catherine E. Tucker, Timothy W. Whitfield · SSRN Electronic Journal · 2018 · 17 citations · Full text

, , +16

1–5 of 11

Authors

28

  1. NN
    Nico Neumann

    Northwestern University, United States

    2 publications · 93 citations

    2

    h-index

  2. CE
    Catherine E. Tucker

    Massachusetts Institute of Technology, United States

    2 publications · 93 citations

    2

    h-index

  3. TW
    Timothy W. Whitfield

    Scripps Research Institute, United States

    2 publications · 93 citations

    2

    h-index

  4. SJ
    Soon‐gyo Jung

    Hamad bin Khalifa University, Qatar

    1 publications · 26 citations

    1

    h-index

  5. JS
    Joni Salminen

    Hamad bin Khalifa University, Qatar

    1 publications · 26 citations

    1

    h-index

1–5 of 28

Institutions

13

  1. Tel Hai Academic College

    Kiryat Shmona, Israel

    1 h-index

    1 publications

    13 citations

  2. Hamad bin Khalifa University

    Doha, Qatar

    1 h-index

    5 publications

    130 citations

  3. Nanyang Technological University

    Singapore, Singapore

    1 h-index

    1 publications

    36 citations

  4. Södertörn University

    Huddinge, Sweden

    1 h-index

    1 publications

    15 citations

  5. University of Helsinki

    Helsinki, Finland

    1 h-index

    1 publications

    15 citations

  6. Sungkyunkwan University

    Seoul, South Korea

    1 h-index

    1 publications

    12 citations

  7. Massachusetts Institute of Technology

    Cambridge, United States

    1 h-index

    1 publications

    17 citations

  8. University of York

    York, United Kingdom

    1 h-index

    1 publications

    36 citations

1–8 of 13

Venues

  1. Marketing Science

    1 publications · 76 citations

    1

    h-index

  2. International Journal of Electronic Commerce

    IJEC · 1 publications · 29 citations

    1

    h-index

  3. PLoS Currents

    1 publications · 13 citations

    1

    h-index

  4. Annals of Tourism Research

    1 publications · 36 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 17 citations

    1

    h-index

1–5