Concepedia

Decision-making Unit Analysis

Decision-Making Unit Analysis is a methodological framework in business market research that identifies and examines the roles, influences, and interactions of individuals or entities involved in organizational purchasing decisions, distinguishing it from general market analysis by focusing specifically on the structurally defined set of decision participants within a buying center.

136

Publications

10.9K

Citations

340

Authors

212

Institutions

Publications per year

2017–2026

44

Parents

Publications

136

Characteristics of Organizational Environments and Perceived Environmental Uncertainty

Robert B. Duncan · Administrative Science Quarterly · 1972 · 3.7K citations

, , +17

Evaluating Contextual Variables Affecting Productivity Using Data Envelopment Analysis

Rajiv D. Banker, Ram Natarajan · Operations Research · 2007 · 781 citations

, , +17

The DEA Game Cross-Efficiency Model and Its Nash Equilibrium

Liang Liang, Jie Wu, Wade D. Cook et al. · Operations Research · 2008 · 371 citations

, , +12

Chance Constrained Efficiency Evaluation

Ole Bent Olesen, Niels Christian Petersen · Management Science · 1995 · 331 citations

, , +16

The Dynamics of Perceptual Learning: An Incremental Reweighting Model.

Alexander A. Petrov, Barbara Anne Dosher, Zhong‐Lin Lu · Psychological Review · 2005 · 320 citations

, , +16

1–5 of 136

Authors

340

  1. HA
    Hossein Azizi

    Islamic Azad University, Tehran, Iran

    4 publications · 102 citations

    4

    h-index

  2. AA
    Alireza Amirteimoori

    Islamic Azad University Rasht Branch, Iran

    4 publications · 80 citations

    4

    h-index

  3. SK
    Sohrab Kordrostami

    Islamic Azad University, Lahijan Branch, Iran

    3 publications · 52 citations

    3

    h-index

  4. SR
    Shabnam Razavyan

    Islamic Azad University South Tehran Branch, Iran

    3 publications · 73 citations

    3

    h-index

  5. JZ
    Joe Zhu

    Worcester Polytechnic Institute, United States

    3 publications · 594 citations

    3

    h-index

1–5 of 340

Institutions

212

  1. Islamic Azad University South Tehran Branch

    Tehran, Iran

    6 h-index

    13 publications

    322 citations

  2. Islamic Azad University, Karaj

    Karaj, Iran

    5 h-index

    9 publications

    125 citations

  3. Islamic Azad University Rasht Branch

    Rasht, Iran

    4 h-index

    4 publications

    80 citations

  4. Islamic Azad University, Tehran

    Tehran, Iran

    4 h-index

    7 publications

    186 citations

  5. Islamic Azad University, Science and Research Branch

    Tehran, Iran

    4 h-index

    7 publications

    186 citations

  6. Islamic Azad University, Lahijan Branch

    Lāhījān, Iran

    3 h-index

    4 publications

    73 citations

  7. Worcester Polytechnic Institute

    Worcester, United States

    3 h-index

    3 publications

    594 citations

  8. York University

    Toronto, Canada

    3 h-index

    3 publications

    458 citations

1–8 of 212

Venues

  1. 4

    h-index

  2. Management Science

    4 publications · 705 citations

    4

    h-index

  3. European Journal of Marketing

    EJM · 4 publications · 178 citations

    4

    h-index

  4. Journal of the Operational Research Society

    OR · 3 publications · 138 citations

    3

    h-index

  5. Annals of Operations Research

    3 publications · 259 citations

    3

    h-index

1–5