Concepedia

Cross-platform Targeting

Cross-Platform Targeting is a microtargeting strategy that integrates and analyzes user data across multiple digital platforms to deliver coordinated, personalized content or advertisements based on synthesized behavioral profiles.

1

Publications

31

Citations

3

Authors

1

Institutions

Publications per year

2017–2026

0

Parents

Publications

1

1–1 of 1

Authors

3

  1. TV
    Tommy van de Zande

    Utrecht University, Netherlands

    1 publications · 31 citations

    1

    h-index

  2. SJ
    Slinger Jansen

    Utrecht University, Netherlands

    1 publications · 31 citations

    1

    h-index

  3. AI
    Andrei Idu

    Utrecht University, Netherlands

    1 publications · 31 citations

    1

    h-index

1–3 of 3

Institutions

1

  1. Utrecht University

    Utrecht, The Netherlands

    1 h-index

    3 publications

    93 citations

1–1 of 1