Cross-platform Measurement

Cross-Platform Measurement is a methodological framework in audience measurement that integrates and harmonizes audience exposure data across multiple media delivery platforms to enable consistent, comparable, and unified assessment of audience behavior in a fragmented media environment.

13

Publications

385

Citations

48

Authors

29

Institutions

Publications per year

2017–2026

6

Variants

Cross-media Measurement

Authors

48

  1. JZ
    Jiayuan Zhao

    University of Prince Edward Island, Canada

    1 publications · 37 citations

    1

    h-index

  2. DD
    Dileepa Diyagama

    Peter MacCallum Cancer Centre, Australia

    1 publications · 32 citations

    1

    h-index

  3. RZ
    Ruiyang Zou

    National University of Singapore, Singapore

    1 publications · 59 citations

    1

    h-index

  4. LE
    Leonid Evdokimov

    University of Michigan, United States

    1 publications · 29 citations

    1

    h-index

  5. WS
    Wen Shi

    University of Colorado Anschutz Medical Campus, United States

    1 publications · 10 citations

    1

    h-index

1–5 of 48

Venues

  1. Cell Reports Methods

    1 publications · 21 citations

    1

    h-index

  2. Scientific Reports

    1 publications · 59 citations

    1

    h-index

  3. Journal of Cultural Economy

    1 publications · 17 citations

    1

    h-index

  4. Computers in Human Behavior

    1 publications · 37 citations

    1

    h-index

  5. The International Journal on Media Management

    1 publications · 37 citations

    1

    h-index

1–5