Click-through Analysis

Click-Through Analysis is a methodological framework within search log analysis that examines user interactions with search results by quantifying and interpreting the frequency and patterns of clicks on indexed items in response to specific queries.

374

Publications

19.5K

Citations

1.2K

Authors

377

Institutions

Publications per year

2017–2026

131

Parents

Search Log Analysis

Publications

374

Predicting clicks

Matthew Richardson, Ewa Dominowska, Robert Ragno · 2007 · 1.1K citations

Business, Computer Science, Marketing +17

Deep Sentence Embedding Using Long Short-Term Memory Networks: Analysis and Application to Information Retrieval

IEEE/ACM Transactions on Audio Speech and Language Processing · 2016 · 605 citations · Full text

Computing, Computer Science, Information Retrieval +16

Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine

Thore Graepel, Joaquin Quiñonero Candela, Thomas Borchert et al. · 2010 · 460 citations

Computing, Computer Science, Data Science +16

How much can behavioral targeting help online advertising?

Jun Yan, Ning Liu, Gang Wang et al. · 2009 · 366 citations

Business, Marketing, Advertising +16

Parallel prototyping leads to better design results, more divergence, and increased self-efficacy

Steven P. Dow, Alana Glassco, Jonathan Kass et al. · ACM Transactions on Computer-Human Interaction · 2010 · 360 citations

Arts, Design, Design Theory +16

1–5 of 374

Authors

1.2K

SM
Shaoping Ma
Tsinghua University, China
8 publications · 341 citations
8
h-index
YL
Yiqun Liu
Tsinghua University, China
8 publications · 341 citations
8
h-index
TL
Tie‐Yan Liu
Microsoft Research Asia (China), China
7 publications · 582 citations
7
h-index
RT
Ruiming Tang
Huawei Technologies (China), China
7 publications · 406 citations
7
h-index
NC
Nick Craswell
Microsoft (United States), United States
7 publications · 334 citations
7
h-index

1–5 of 1.2K

Institutions

377

1–8 of 377

Venues

arXiv (Cornell University)
Repository · 10 publications · 436 citations
10
h-index
Information Sciences
8 publications · 221 citations
8
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Proceedings of the AAAI Conference on Artificial Intelligence
Conference · 7 publications · 468 citations
7
h-index
IEEE Access
7 publications · 204 citations
7
h-index
Journal of Marketing Research
5 publications · 273 citations
5
h-index

1–5