Channel Substitution

Channel Substitution is a strategic framework within multichannel service delivery that refers to the process by which customers switch from one service channel to another, typically driven by changes in channel attributes, user preferences, or organizational incentives, thereby reallocating service demand across the channel portfolio.

19

Publications

1.9K

Citations

49

Authors

33

Institutions

Publications per year

2017–2026

10

Authors

49

  1. AG
    Avi Goldfarb

    University of Toronto, Canada

    3 publications · 730 citations

    3

    h-index

  2. CF
    Chris Forman

    Georgia Institute of Technology, United States

    2 publications · 685 citations

    2

    h-index

  3. AG
    Anindya Ghose

    New York University, United States

    2 publications · 685 citations

    2

    h-index

  4. SH
    Song Huang

    South China Agricultural University, China

    2 publications · 458 citations

    2

    h-index

  5. SI
    Svetlana Illarionova

    Skolkovo Institute of Science and Technology, Russia

    1 publications · 31 citations

    1

    h-index

1–5 of 49

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 171 citations

    3

    h-index

  2. Electronic Markets

    EM · 1 publications · 30 citations

    1

    h-index

  3. European Journal of Operational Research

    1 publications · 119 citations

    1

    h-index

  4. Information Systems Research

    ISR · 1 publications · 87 citations

    1

    h-index

  5. Procedia Manufacturing

    1 publications · 13 citations

    1

    h-index

1–5