Channel Substitution
Channel Substitution is a strategic framework within multichannel service delivery that refers to the process by which customers switch from one service channel to another, typically driven by changes in channel attributes, user preferences, or organizational incentives, thereby reallocating service demand across the channel portfolio.
19
Publications
1.9K
Citations
49
Authors
33
Institutions
Publications per year
2017–2026
10
19
1–5 of 19
49
3
h-index
2
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2
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Skolkovo Institute of Science and Technology, Russia
1 publications · 31 citations
1
h-index
1–5 of 49
33

University of Toronto
Toronto, Canada
3 h-index
3 publications
730 citations
The University of Tokyo
Tokyo, Japan
2 h-index
3 publications
349 citations

Cornell University
Ithaca, United States
2 h-index
2 publications
159 citations
Georgia Institute of Technology
Atlanta, United States
2 h-index
2 publications
571 citations

South China Agricultural University
Guangzhou, China
2 h-index
3 publications
480 citations
New York University
New York, United States
2 h-index
2 publications
685 citations
Hankou University
Jiangxiangzhen, China
1 h-index
3 publications
90 citations

Hubei University
Wuhan, China
1 h-index
1 publications
22 citations
1–8 of 33
Repository · 2 publications · 171 citations
3
h-index
EM · 1 publications · 30 citations
1
h-index
1 publications · 119 citations
1
h-index
ISR · 1 publications · 87 citations
1
h-index
1 publications · 13 citations
1
h-index
1–5