Concepedia

Campaign Evolution Analysis

Campaign Evolution Analysis is a methodological framework within campaign analysis that systematically examines the temporal development, strategic shifts, and adaptive tactics of a campaign over time to identify patterns, causal factors, and evolutionary trajectories that distinguish it from static or point-in-time campaign assessments.

3

Publications

77

Citations

5

Authors

2

Institutions

Publications per year

2017–2026

0

Parents

Publications

3

1–3 of 3

Authors

5

  1. DD
    Dee Dee Myers

    The White House, United States

    1 publications · 37 citations

    1

    h-index

  2. JD
    John Dinan

    Wake Forest University, United States

    1 publications · 12 citations

    1

    h-index

  3. CS
    Christian Scheucher

    Middlesex University, United Kingdom

    1 publications · 28 citations

    1

    h-index

  4. PB
    Paul Baines

    Cranfield University, United Kingdom

    1 publications · 28 citations

    1

    h-index

  5. FP
    Fritz Plasser

    Universität Innsbruck, Austria

    1 publications · 28 citations

    1

    h-index

1–5 of 5

Institutions

2

  1. Middlesex University

    London, United Kingdom

    1 h-index

    1 publications

    28 citations

  2. The White House

    Washington D.C., United States

    1 h-index

    1 publications

    37 citations

1–2 of 2

Venues

  1. WakeSpace (Wake Forest University)

    Repository · 1 publications · 12 citations

    1

    h-index

  2. European Journal of Marketing

    EJM · 1 publications · 28 citations

    1

    h-index

  3. American Behavioral Scientist

    ABS · 1 publications · 37 citations

    1

    h-index

1–3